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This web site moheltraining.com had the following in the homepage, "Many communities in North America and around the world have a shortage of trained, qualified mohelim to perform the mitzvah of Brit Milah, ritual circumcision." Our analyzers noticed that the webpage stated " The older generation of mohelim is retiring or dying, and few are replacing them." The Website also said " To qualify as a mohel one needs to be proficient in two key areas. This includes all the Halacha laws governing circumcision as well as training in carrying out a beautiful and meaningful ceremony." The website's header had mohel training as the most important optimized keyword. It is followed by circumcision, mohel course, and Berit Mila Certification which isn't as highly ranked as mohel training. The next words moheltraining.com used was Brit Milah Certification. mohel was included but will not be understood by search crawlers.